Brief:
Tasked with creating a cohesive branding and design language for Manhattan Bites, our goal was to develop menu cards, pizza box packaging, and social media assets that reflected the restaurant's identity and appealed to its target audience.
Challenge:
Crafting branding elements that effectively communicated the essence of Manhattan Bites while ensuring consistency across various touchpoints posed a creative challenge. Additionally, designing packaging that not only stood out on the shelf but also enhanced the overall dining experience required strategic creativity and attention to detail.
Solution:
We developed a modern and vibrant design language for Manhattan Bites, incorporating bold typography, eye-catching graphics, and a color palette inspired by the energy of New York City. The menu cards featured sleek layouts and mouth-watering imagery, enticing customers to explore the restaurant's offerings. The pizza box packaging was designed with a clean and contemporary aesthetic, featuring iconic Manhattan landmarks and playful illustrations to evoke a sense of excitement and anticipation.
In addition, we created a social media design language that extended the brand experience online, with engaging content and consistent branding elements across platforms. By seamlessly integrating design elements across menu cards, packaging, and social media, we successfully captured the essence of Manhattan Bites and created a memorable brand experience for customers both in-store and online.
Box Packaging
Menu
Digital Posts
